Sukhada Chaudhary holds a post-graduate degree from Mudra Institute of Communications, Ahmedabad (MICA) with a specialisation in advertising strategy. Having worked in the strategy teams for Lakme, Citibank and Skoda in the past 2 years, she has now moved back to Nagpur to become a digital marketing consultant for SMEs and is Partner & Content Head at Buzo Media Services.
She is an avid business quizzer and loves everything connected to Nagpur. She also heads Nagpur Foodies – a community of 50,000+ food lovers in the city and the only Co-Working space Chaos Theory in Town.
She will be speaking at WordCamp Nagpur on the topic – Smarter Sharing For Killer Content Marketing.
The digital marketing revolution has shifted the focus from the traditional 4Ps of marketing to the 4Cs of digital media – Creating, Connecting, Curating and Culture. In a nutshell, content marketing is all about an almost-obsessive vision towards creating compelling content around your brand/product and making sure it is seeded, viewed and shared on the most suitable platforms available. Driving a stellar content marketing strategy is knowing what, when and how to share the beautiful content you spend hours creating and curating. This session is dedicated to bust few myths around content marketing and explain how anyone with a vision can become a pro at killer content marketing. Content marketing moves people, pushes them towards sharing or similar actions and ultimately – drives commercial value for a brand/product.